I thought this was an interesting interview with the founder of Alterna Comics. https://bleedingfool.com/interviews/bucking-trends-has-worked-out-very-well-for-alterna-comics/
Talks about how he's trying to make comics accessible to normal people, including how they have gotten back to being on news stands, magazine racks, and even have a deal in the works for shops like Dollar General.
Very exciting. A comic book store can be intimidating to people, just like any other hobby specific shop.